Privacy Policy - SILEMILE

At Silemile, we are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy outlines how we collect, use, and safeguard your data when you visit our website, use our services, or purchase our products.

1. Information We Collect

We collect information to provide a seamless shopping experience, process your orders, and secure your account.

- Information You Provide
  1. Order Information (Guest & Registered): Whether you check out as a guest or a registered user, we collect your name, billing address, shipping address, email address, and phone number to fulfill your order.
  2. Account Registration: If you choose to create an account, we collect your login credentials. We use the Digits plugin to secure your account, which may require verification via a One-Time Password (OTP) sent to your email address or mobile number.
  3. Social Login Data: If you choose to register or log in using a third-party social media account (e.g., Google or Facebook), we may collect your name, email address, and profile picture associated with that account.
- Payment Information
  1. Online Payments: We do not store your credit card or banking details on our servers. All online transactions are processed through secure, encrypted third-party payment gateways.
  2. Cash on Delivery (COD): For COD orders, we collect your contact details to confirm delivery availability at your location.
- Automated Data Collection
  1. Usage Data: We automatically collect information about how you interact with our website, including your IP address, browser type, device type, and pages visited.

2. How We Use Your Information

We use the data we collect for the following purposes:

- Order Fulfillment: To process payments, deliver your orders, and send invoices.
- Authentication & Security: To verify your identity during login or registration using Social Login or OTP (Email/SMS) to prevent fraud and unauthorized access.
- Communication: To send you updates regarding your order status (e.g., “Order Confirmed,” “Shipped”).
- Future Marketing & Updates: We may use your contact details to send you promotional offers or newsletters, but only if you have opted in.
- Third-Party Messaging: We reserve the right to use the WhatsApp Business API in the future to send you transactional updates (such as delivery notifications) and marketing messages, subject to your consent.

3. Cookies and Tracking Technologies

We use cookies to improve your experience on our site.

- Analytics: We use tools like Google Analytics 4 (GA4) to understand how visitors interact with our website. This data is anonymized and helps us improve our store layout and product offerings.
- Advertising & Retargeting: We may utilize tracking technologies, such as the Meta Pixel (Facebook/Instagram), to measure the effectiveness of our advertising and show you relevant ads on social media platforms based on your browsing behaviour on Silemile.
- Third-Party Disclosure: Third parties, including Meta, may use cookies, web beacons, and other storage technologies to collect or receive information from Silemile and elsewhere on the internet and use that information to provide measurement services and target ads. You can opt-out of the collection and use of information for ad targeting through your device settings or by visiting Your Ad Choices.

4. Sharing Your Information

We respect your privacy and do not sell your personal data. We do not share your customer details with the manufacturers or suppliers of the products. We share data only with the specific service providers necessary to operate our business:

- Logistics Partners: To deliver your products, we share your name, address, and phone number with our trusted courier partners (e.g., Delhivery, BlueDart, or Shiprocket).
- Payment Processors: To securely handle your transactions. We do not store card details on our servers.
- Authentication Services: Third-party providers (such as Google/Facebook for social login or SMS gateways for OTP) are used strictly for identity verification.
- Legal Compliance: We may disclose information if required by law.

5. Guest Checkout

- If you use our Guest Checkout feature, your personal data will be used solely for the purpose of processing and delivering that specific order. No user account will be created, and your details will not be stored for future logins unless you voluntarily choose to register.